an excellent piece about industry disruption in which he highlighted three of the characteristics of a truly disruptive strategy. Essentially, Joe advises: 1. Don’t simply reinvent the wheel. 2. Don’t plagiarize an existing model and 3. Don’t make incremental changes – be bold. I’d agree with all of that but there’s something that Joe didn’t say – perhaps because he didn’t want to blow the Taulia trumpet too overtly – so I’m going to say it for him.