Yesterday, Tradeshift celebrated the opening of their new London offices with a reception in the heart of the financial district of Canary Wharf in London. Set in Level39, the Fintech community in 1 Canada Square it was an opportunity to see the Tradeshift vision of the future of P2P – and, I have to say the vision is as exciting as it is dramatic which was matched by the magnificent view of the river Thames and the rapidly evolving skyline of London.
Christian Lanng’s presentation was actually superb, it really was, but there was one part of it when he made a claim that I suspect - just suspect - may not have been quite 100% based entirely in the broad realm of factuality - if you know what I mean - but more of that later.
I have a great deal of respect for Gartner and pay close attention to their insights and futurology. Despite that, I get a great sense of satisfaction on the occasions when I see what’s what before them.
It’s not news to me that Nipendo are cool but it’s great to see their coolness recognized by a firm as august as Gartner. Nipendo have been named as a "Cool Vendor" in Gartner’s new report “Cool Vendors in Integration, 2014” by Keith Guttridge, Massimo Pezzini, Paolo Malinverno & Jess Thompson. It means that, in the authors’ opinion, Nipendo are “Innovative, Impactful and Intriguing”.
In response to a witty remark by the artist James Whistler, Oscar Wilde declared “I wish I'd said that”. Quick as a flash, Whistler replied "You will Oscar, you will".
I often think to myself "I wish I'd said that" especially whenever I read anything by Seth Godin. He distils wisdom into the most straight forward and frighteningly obvious observations. That's why he's a genius. The title of his book Purple Cow is one such example. The purple cow is the one that stands out from the crowd, the one that differentiates itself. This, Seth preaches, is what businesses need to do to promote themselves. Mostly, they don’t.
I’m not a marketer but I’m a seasoned marketee and from this side of the fence I can tell you, there is something wrong with the way B2B solution providers try to get their message out.