Analysts Tag

What is often criticised and mocked as management consultancy speak is in fact a succint vocabularly of specialist jargon. The specialists understand it – they need it. They need a language to describe the highly specialist things that they do. To outsiders it can seem deliberately confusing – a launguage designed to exclude all but the initiated. But it’s not deliberate – is it?

In a piece on communication from a few months ago - you can read it here - I explained why I believe that management consultancy speak it is a substitute for plain speaking. And it's not just management consultants - analyst are much the same. To quote directly from a quiet brilliant article by Dennis Howlett: "If you’ve seen them you’ll know what I mean: pseudo-scientists, stat whores, one trick ponies, buzzword bingo compliant at every turn with a phraseology that reads like someone trying to get their head as far up the corporate rear end as is conceivably possible. It’s not pretty but you know what? Some vendors love it. It is not sustainable because sooner or later the really smart people knock them down and trust evaporates from those who play that silly game."