Nearly 18 months ago now in the fall of 2012, I was delighted to attend Taulia's 1st customer conference in San Francisco. There was a quality turnout - small but quality. It was a cosy affair. What was so memorable was the enthusiasm of Taulia's customers. It reminded me of the pioneering days of e-commerce when the early adopters struggled to contain their excitement. At that time, the technology was no secret and neither were the techniques particularly difficult, but to those that had passed over the internet threshold and actually implemented something, the results were more exciting than they'd dreamed. We might take Amazon for granted now but in the 90's it was nothing less than a retail revolution. Remember how Dell transformed a whole industry? And of course once the secret (that was never a secret) was out, the adoption of internet based business exploded and the world changed.
And that's what the 1st Taulia conference felt like. A bunch of intrepid pioneers - walking the walk while the rest were watching, waiting, wondering whether it would work.
So 18 months after that 1st Taulia event - where are they now? Was that excitement and confidence the prelude to the huge growth Taulia were promising? What does that cosy crowd look like now?