Coupa Acquires Yapta, the travel price optimization leader


Coupa Acquires Yapta, the travel price optimization leader

A new year, new decade and a new acquisition for Coupa. 

Coupa have acquired travel price optimisation firm Yapta. According to the Coupa team, the acquisition will enable them to deliver more value by empowering companies to achieve greater savings in a significant spend category, Travel & Expense (T&E).

The press release accompanying the announcement explains the background: “Based in Seattle and led by travel industry veterans, Yapta monitors airfare and hotel prices in real time and sends instant savings alerts when prices drop. Working with thousands of customers, including more than 100 of the Fortune 500, Yapta has helped companies save an average of 2-4% of their corporate travel budgets, resulting in more than $350 million of savings to date.

“As an integral part of the Travel and Expense offering within the Coupa BSM Platform, Yapta offers price assurance capabilities that dynamically track prices on airline and hotel reservations and instantly rebooks them at the lowest available price, without impacting the traveler experience.

Speaking about the deal, Rob Bernshteyn, Coupa’s CEO and Chairman said: “Business travel, which accounts for more than $1 trillion of spend per year1, is often one of the spend areas within a business with the least visibility and control. Yapta offers greater transparency into travel spend, helping businesses get the most value from their travel planning. I am excited to welcome the Yapta team to Coupa and look forward to furthering our joint mission of empowering businesses with the visibility and control they need to spend smarter.”

You’d be forgiven for not being familiar with the Yapta brand but in 2019, Yapta was named for the third consecutive time to Deloitte’s List of 500 Fastest Growing Technology Companies in North America, as well as Inc Magazine’s List of Fastest Growing Private Companies in the U.S.

“Yapta was founded on the concept of enabling travellers to get the most value and savings out of their travel plans, and we’re proud to have saved our corporate customers across the globe hundreds of millions of dollars.” said James Filsinger, CEO of Yapta.

“Joining the team at Coupa offered a logical next step for our company given Coupa’s strong focus on delivering value across Business Spend Management. As an integral part of the Coupa BSM Platform, Yapta will have greater reach and scale across Coupa’s growing customer base to deliver even greater value to businesses.”

T&E as a category is an important focus area of spend for all businesses and the Yapta acquisition is an important additional tool in the hands of Coupa empowered P2P pros.

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