As we enter the silly season, here’s a great idea from Ian Burdon.
I have pretty much stopped looking at my “business” Twitter feed. This isn’t because of general disaffection with social media - I also have a “civilian” Twitter account full of music and authors and beer that I keep a regular eye on. No, it is because of the endless flood of nonsense relating to procurement and e-procurement that tracks across my screen.
I understand why this has happened. There is a marketing mantra that you should issue (x)
number of tweets per day or per week, without regard to whether they have any meaningful content. Also blogs and journals need to maintain a steady flow of stories to stay at the forefront of their readers’ minds. The confluence of these and other streams overflows onto the Twitter floodplain and leaves everything soggy and somewhat smelly.
And there is the rest: the incessant self-aggrandisement; the business-as-usual presented as if a disruptive triumph of innovation; and the strings of abstract nouns, opaque in their individual meaning, gibberish when strung together like a charm bracelet, that remove rather than enhance communication.