05 Aug 2013 Tradeshift launch a new look and feel
Tradeshift launched their new website last week. I’ve been looking forward to it for some time. Having seen some the forward developments of the Tradeshift platform I was keen to see how the look and feel would materialize in a live environment.
When the site went live, it was actually a little flakey but the open, honest, prompt and informative updates to users, together with the speedy resolution to the teething problems provided a satisfying reassurance that users need when using a cloud service. I love it when that happens. I use a number of cloud services and by far the most frustrating aspect is the anonymous, silent support team who ignore user questions and concerns when things go wrong. Things get fixed eventually of course but you have no idea when that will happen and as a user, it leaves you feeling nervous. Great customer service like Tradeshift’s always resolves usability niggles.
The new look and feel is great too. There’s a new resource center that is filled with the latest news, reports, webinars and information coming out of the industry. These resources, some developed by Tradeshift and some curated from other thought leaders, are intended to help current and prospective customers make informed decisions. This is one of Tradeshift’s great strengths. Their value added content is first class and has not only helped them make a name for themselves, it’s also made a significant contribution in helping to amplify the noise about e-invoicing and contribute to the growth in interest we see today.
The only thing that wasn’t there that I wanted to see was the Platform.
Tradeshift’s biggest strength is its platform strategy. This is something that I firmly believe will make Tradeshift a force to be reckoned with in the coming years and I’m excited to see how the growing collection of fantastic apps will come together under this new look and feel. I didn’t see this in the new site so I’m assuming this is still work in progress.
So, congratulations to Tradeshift on keeping it fresh and continuing to provide great content and I look forward to watching the continued evolution as the Platform grows.
Pete Loughlin can be found on twitter @peteloughlin
