Posted at 16:00h
in Social Media
The growth of social networks is allowing a silent minority to become heard with a crystal clarity. People with the ambition and enthusiasm to make a name for themselves in their specialist field are building the infrastructure of a new type of community of special interests that is effectively competing with industry analysts. A community of experts who aren’t saying what they say because they’ve been paid to say it but instead are saying it because it’s a well-informed belief.
Whether your field is literature or linguistics, opera or soap opera, politics or purchasing, you can make a name for yourself by creating content on-line. Content is increasingly consumed on the internet, on the desktop in the office or via mobile devices anywhere. Blogs syndicated through social networks reach their audience far quicker and in a manner much more convenient than the traditional channels of printed media, TV and radio.
But should the traditional media be that worried about bloggers?