Posted at 04:07h
, Social Media
In response to a witty remark by the artist James Whistler, Oscar Wilde declared “I wish I'd said that”. Quick as a flash, Whistler replied "You will Oscar, you will".
I often think to myself "I wish I'd said that" especially whenever I read anything by Seth Godin. He distils wisdom into the most straight forward and frighteningly obvious observations. That's why he's a genius. The title of his book Purple Cow is one such example. The purple cow is the one that stands out from the crowd, the one that differentiates itself. This, Seth preaches, is what businesses need to do to promote themselves. Mostly, they don’t.
I’m not a marketer but I’m a seasoned marketee and from this side of the fence I can tell you, there is something wrong with the way B2B solution providers try to get their message out.