Purchasing Insight

Purchase to Pay, Purchasing & Procurement Process, Electronic Invoicing

Browsing Posts tagged social media

Twitter is a must. Everyone knows it’s important but those that know why seem to be few and far between.

Purchasing Insight logoWe get the ordinary social media. People can engage on-line with friends, colleagues – even strangers with a common interest. And it not just fun – it’s a really useful tool to mobilise people whether that’s for a spontaneous party in Time Square or a political rally  in Tunisia. We get celebrity twitter too. It is so easy to communicate to eager fans and keep them engaged whether that’s with serious commentary on the current affairs or simply feeding them celebrity tittle  tattle. But what about corporate twitter? Is it really that important to corporates and if it is – what should businesses be doing about it? continue reading…

You get social media – I can tell because you’re using it now. And for those professional people who still don’t get it, they need to catch up soon. Now that Google has entered the fray with Google+, even the die hard cynics are going to realize it’s importance. But knowing it’s important doesn’t mean you understand it and not understanding social media in the corporate world can lead to anything from embarrassment to disaster.

So what are the worst mistakes you can make with corporate social media? We’ve compiled a short list based on real mistakes that real corporates are making today. continue reading…

There are two types of people. Those who get twitter and those who don’t. It’s genetic. You may or may not get why it’s important to purchasing professionals but whether you are a social networker or not there are some extremely valuable lessons to be learned from the twittersphere and one lesson in particular that some of you are not going to like. continue reading…

It used to be the preserve of the geeks then the teenagers and the silver surfers and finally just about everybody started to embrace social media. And corporations have got on the band wagon too. There’s been lots of debate recently about whether twitter or social media generally is an important tool in the business world with many remaining unconvinced of its worth. But despite the scepticism, corporate twitter accounts, facebook pages and company blogs are now becoming firmly established as important marketing and information channels. But this can be  dangerous – very dangerous indeed, because to get things wrong is worse than not doing anything at all. continue reading…

Every generation thinks they invented sex. continue reading…

There are two types of people in the world: those who get twitter and those who don’t. But it’s not genetic – at least I don’t think so. continue reading…

Jason Busch, the founder and executive editor of Spend Matters, is on a world domination tour at the moment and this week, I had the great pleasure of bumping into him together with Peter Smith in a London pub and took the opportunity to share thoughts on the world of purchasing and stuff. continue reading…