Can I just make something very clear. I really liked the article by Laurence Buchanan on the Cap Gemini blog, Digital Transformations “What comes next after Facebook and Twitter”. I thought it was inspired and intelligent. I liked it a lot. That is until I read this sentence: “How can we build stronger customer relationships based on true value co-creation ..”.
Yet again, I thought, a fine piece of well articulated thought leadership drifts into pretentious clap-trap of self evident truisms using made-up words.
Then I read this sentence: “How can we cut through vast quantities of unstructured customer data with accuracy and drive insight into action faster than the competition?”. Laurence Buchanan’s article had, for me, bounced right back. Suddenly, all is forgiven.