Social Media

wtf Spend Matters?

Posted by Pete Loughlin in Social Media, Supplier Networks

Let me very quickly explain that I mean “wtf” in the sense of “What’s the fax-number?” It’s not a phrase you hear very often these days. It’s what we used to say in the 1980s. We’d also say “Ciao. Fax me”. I was reminded of…

21st century B2B marketing

Posted by Pete Loughlin in B2B, Social Media

In response to a witty remark by the artist James Whistler, Oscar Wilde declared “I wish I’d said that”. Quick as a flash, Whistler replied “You will Oscar, you will”. I often think to myself “I wish I’d said that” especially whenever I read anything…