Posted at 08:13h
in
Insights
by Pete Loughlin
In a piece on communication from a few months ago - you can read it
here - I explained why I believe that management consultancy speak it is a substitute for plain speaking. And it's not just management consultants - analyst are much the same. To quote directly from a quiet brilliant article by
Dennis Howlett:
"If you’ve seen them you’ll know what I mean: pseudo-scientists, stat whores, one trick ponies, buzzword bingo compliant at every turn with a phraseology that reads like someone trying to get their head as far up the corporate rear end as is conceivably possible. It’s not pretty but you know what? Some vendors love it. It is not sustainable because sooner or later the really smart people knock them down and trust evaporates from those who play that silly game."