Despite their apparent compelling appeal, some great ideas just never take off the way you might have expected: 3D cinema; internet refrigerators; the umbrella hat.
It’s not just the frivolous inventions that don’t make it and in the business to business technology space there are as many examples. EDI is one. In some industries, such as retail, it’s well embedded as a core tool but is never really took off and the overlapping emergence of the internet in the 1990s saw growth in VAN based EDI plateau permanently.
Purchasing cards is another technology that promised more than it delivered. The benefits are compelling. To consolidate all of you supplier invoices into a single electronic statement that can be uploaded into your accounting system should be the default way we do business – but it never worked, apart from in a few niche areas.
And there’s a third – supply chain finance. The concept is far from new but despite years of marketing and product development, there are few examples of commercial organisations that have been able to prove its full potential. But that might just be about to change.