New technologies always promise to disrupt – it’s nearly always hype or enthusiastic futurology manifesting itself as over excitement that hasn’t really been thought through. But it’s not always hype and it’s great to see optimistic expectations actually being delivered in the real world.
I tell you what you want what you really really want – Doritos!
It was 1995. Monica Lewinski was in the White House, Windows 95 was launched, the Spice Girls were becoming the biggest girl group ever and last but not least, the internet fridge was launched. Don’t believe the nouveau geeks who swear that the internet of things is something new. The Internet fridge has been breaking it’s promise to disrupt the world of chilled groceries for nearly two decades. It seemed like a good idea but no one really thought it through.
Many of us consider internet marketing to be intrusive. We shouldn’t complain. We know what the deal is it when we sign up for “free” services in the full knowledge we’re inviting the marketers into our inbox and onto our desktop. But if you thought internet marketing was intrusive, try inviting the marketers directly into your fridge to manage your snack inventory. You might believe you’re buying into the internet of everything but, believe me, let an internet fridge into your kitchen and within weeks it will be full of nothing but Tortilla chips and salsa dip. continue reading…