This is 2012 and still my bank appears not to know who I am. This is despite the fact I have credit cards, insurance, checking accounts and mortgages with them. Shouldn’t their customer relationship management systems be able to identify me? Maybe they do have a clever CRM system and maybe I’ve just been segmented into the “who the f*** is this guy” category. It’s one of the great disappointments of the 21st
century that the local pizza place knows me better than my bank.