Medium Image

Do You know Who I Am?

Have you ever had this experience - in a bank perhaps.  You have a query over a payment or a transaction on your credit card payment maybe – and you get treated like a mere mortal. Yet you have your mortgage, your pension savings, your investments – all with that bank – and they still talk to your like – well like any ordinary customer. You want to say “Do you know who I am?” but you don’t want to sound like celebrity throwing a tantrum. The fact is the voice in the call center doesn’t know who you are and probably doesn't really care.

Standards in B2B are a waste of time. They are a waste of energy, intellectual capacity and money. They have no place in the business world in 21st century. For as long as I can remember, the great and good in the B2B world have espoused the use of standards as a fundamental component of business communication in the technology enabled world - yet they have simultaneously complained abut the number of standards that are out there. Surely its about time that we all realized and accepted that further attempts to evangelize and impose standards will not work. They’ve never worked in the past. If they had, there would not be so many standards today (not to mention the numerous standards bodies). We normally learn from our mistakes - once bitten, twice shy. In the B2B world - once bitten, twice bitten.