Calling it an idiot’s guide is fairly safe. I’m unlikely to offend anyone. The fact that you’re reading this confirms you’re not an idiot.
There has been some pretty high profile research into the power and effectiveness of social media.
McKinsey estimate that it’s worth $1.3 trillion in terms of the extra value that the global economy can extract through it’s use. And we do see it used effectively. The B2C use case of viral marketing campaigns and the damage limitation campaigns (O2 deserves a medal for their recent success in managing the fallout from a network outage using twitter and, importantly, a sense of humour.)
I spoke to Renette Youssef, CMO at Tradeshift recently about how they use social media as a powerful marketing tool. (
You can listen to the podcast here). But how do individual professionals in procurement or finance use social media in a professional context? We see celebrities using social media all the time but as professionals, what value is there in sharing with our followers what we had for breakfast? And is it really a good idea to share pictures of your Friday night out?
