I won’t lie. When I first started Purchasing Insight in 2009 I didn’t know what it was. The motivation was personal and the mission was straight forward. I wanted to set up a pure play internet business that was built on a social media platform. Initially, I had no idea what the business model would be but I was driven by a gut instinct and an intuition educated by nearly 20 years in B2B internet technologies. My instinct proved to be sound and increasingly people within the procurement community are understanding the importance of social media as professional tools and vendors are becoming more savvy about employing social media in their marketing mix.